With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook...
If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis For example, publishing a video is “owned”, yet...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5...
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research...
In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative. Although more digital advertising companies are appearing on the scene every day, few specialize in creative optimization.
The Age of Big Data Commercial Director EMEA, Marin Software. Online advertising professionals sit on more data than they know what to do with. With the rate of change in the online advertising industry there will no doubt be new factors to...
This report breaks down age groups s an idea: duplicate the whole campaign (campaign A) using Power Editor. Quickly access your Accounts stats (Advertising Performance) by campaign with Lifetime Report in a webpage format that can easily be...
In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us to connect "intent to content. Although this may fly in the face of traditional SEO reporting, the goals of this...
The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees, unnamed sources told Advertising Age.
Ochman at Advertising Age even did some calculations using FollowerWonk to show the meteoric growth of such titles over the past few years. Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter...
Targeting individuals online who are over the age of 65 is no easy task. By 2030, more than the number of Americans over the age of 65 is expected to grow to 70 million. The Boomer generation consists of individuals who were born between 1946 and...
The Novice works at a small company and is the only one under the age of 60. The senior management heads to Google, sees a competitor advertising via paid search and says, "Why are we not showing up there?
Do you remember the age-old debate? Pitching content vs.traditional advertising is wrong. Placing advertising, even though it is paid for media, against content marketing is wrong. You're now a strategic thinker and not just a technical or tactical...
Especially in an age of constant blogger solicitation, you need to stand out from other pitches by subtly qualifying yourself – meaning you need to prove that you deserve a presence on their site. This is the number one advantage outreach marketers...
Those ads led to an interview for aimClear with Ad Age magazine. As the industry continues to grow, the advertising and targeting capabilities will as well,” he pointed out. Social Advertising Myths That Should Die a Horrible Death
YouTube’s new channel strategy has been an immense success so far, with 20 of their premium channels garnering a million views per week, according to an article by Mallory Russell last month in Advertising Age.
Mobile touches every demographic regardless of gender, age, race, and even income. Successful mobile advertising campaigns can no longer take a one-size-fits-all approach. Many advertisers now recognize this and plan to integrate mobile into their...
Choose Options That Match Your Ad to Potential Customers: With AdWords for video, you can search for and select options like age, location, and interest, that match your videos to even the most hard-to-reach audiences, from the foodies in your...
Problems introduced through Do Not Track will spawn a new age of creative thinking because the ones with the most to lose, such as ad networks, are in the same difficult spot. While many in the community are bracing with the implications, others...
In an age where all brands are now facing to the fact that they have to become a publisher in order to compete online - they still don't quite get the importance of promotion.Content is king, as they say - and you're not going to get very far at...
