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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The data shown in the table is very informative about which age groups are most valuable to your website. The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing...

  3. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  4. Top Brands Now Testing Pinterest Promoted Pins

    From Advertising Age: Advertising on Pinterest from brands like Kraft will be recipe-focused, Advertising Age reported. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers.

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Marketers need to be the bees of online advertising...