As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Make sure you can offer all/any search marketing services and even venture...
The digital age hasn't eliminated the need to keep an ear to the ground to identify trends and opportunities. Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to...
Select Age, Gender, Topics Learn More: YouTube Advertising How to Create the Best YouTube Advertising Strategy Are you advertising for a mobile app? YouTube Advertising Options for Budgets of All Sizes
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. As David Ogilvy wrote 30 years ago in "Ogilvy on...
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook...
If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis For example, publishing a video is “owned”, yet...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5...
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research...
In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative. Although more digital advertising companies are appearing on the scene every day, few specialize in creative optimization.
The Age of Big Data Commercial Director EMEA, Marin Software. Online advertising professionals sit on more data than they know what to do with. With the rate of change in the online advertising industry there will no doubt be new factors to...
This report breaks down age groups s an idea: duplicate the whole campaign (campaign A) using Power Editor. Quickly access your Accounts stats (Advertising Performance) by campaign with Lifetime Report in a webpage format that can easily be...
In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us to connect "intent to content. Although this may fly in the face of traditional SEO reporting, the goals of this...
The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees, unnamed sources told Advertising Age.
Ochman at Advertising Age even did some calculations using FollowerWonk to show the meteoric growth of such titles over the past few years. Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter...
Targeting individuals online who are over the age of 65 is no easy task. By 2030, more than the number of Americans over the age of 65 is expected to grow to 70 million. The Boomer generation consists of individuals who were born between 1946 and...
The Novice works at a small company and is the only one under the age of 60. The senior management heads to Google, sees a competitor advertising via paid search and says, "Why are we not showing up there?
Do you remember the age-old debate? Pitching content vs.traditional advertising is wrong. Placing advertising, even though it is paid for media, against content marketing is wrong. You're now a strategic thinker and not just a technical or tactical...
Especially in an age of constant blogger solicitation, you need to stand out from other pitches by subtly qualifying yourself – meaning you need to prove that you deserve a presence on their site. This is the number one advantage outreach marketers...
Those ads led to an interview for aimClear with Ad Age magazine. As the industry continues to grow, the advertising and targeting capabilities will as well,” he pointed out. Social Advertising Myths That Should Die a Horrible Death
YouTube’s new channel strategy has been an immense success so far, with 20 of their premium channels garnering a million views per week, according to an article by Mallory Russell last month in Advertising Age.
