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  1. Search Top Priority Among SMBs [Study]

    In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey of SMBs that are known for investing more than typical SMBs on advertising and marketing.

  2. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. Agencies will look for specialization and digital...

  3. 5 AdWords Optimization Checkpoints You May Be Missing

    Advertising Goals It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with...

  4. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Though paid search advertising has increased 28 percent from last year, CPCs fell 8 percent from quarter to quarter. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  7. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Advertising Problems and Panda - What I’ve Seen Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and...