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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. A significantly improved ability to prove the impact of digital advertising means that...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It certainly helps them harvest the data upon which their advertising juggernaut feeds. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users...