Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes that have occurred with search engines, their products, and how advertising is integrated. Yesterday the FTC released updated guidelines for the...
Remove all advertising from search result pages. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing.
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
According to Michigan Compassion, Google awarded the group $240,000 annually in AdWords advertising through Google Grants as well as the use of other Google products for nonprofits. The grant for Michigan Compassion advertising doesn't seem to fit...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. Digital marketing services are growing. As more companies enter the digital age and look to generate...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
As the interest for native advertising continues to grow, AOL is helping "brands become publishers. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year. Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales...
It is worth noting, however, that DuckDuckGo earns revenue through contextual advertising on their search results. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned...
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. Just last week, Inside Facebook revealed sponsored search results were among the features to be cut.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...
If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. Facebook announced hashtags last week, giving validation to everyone who used...
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell...
An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report that will be widely available soon or by reviewing our dedicated presentation of the...
Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to...
Just a few years ago, when social advertising was in its infancy, ROI and proper attribution were incredibly difficult to prove. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday...
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them...
