SEO News

Advertising

RSS
  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Advertising Problems and Panda - What I’ve Seen Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote...

  6. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). The search-marketing environment that we live, communicate, and work in has changed rapidly from a once...

  7. Native Advertising for Small Business: The Missing Link?

    Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native advertising is the missing link in a small business’s content marketing plan that can make it...

  8. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  9. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s...

  10. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. When people find out I’m the author of Google AdWords for...

  11. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    We’d love to hear what trends in shopping and PPC advertising you’re seeing. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. You might say we take our responsibility to the economy (and the...

  12. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising problems, usability issues, etc. Performing a post-recovery analysis can help identify problematic content, user engagement issues, technical...