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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Search engine censorship seems to be a topic that is...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Pinterest and Instagram will be a place for retailers to explore back-to-school advertising. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...