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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. Ever wonder how much of your traffic was actual human visitors and how much of...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. Thanks to the effectiveness and renewed budget focus on display advertising...

  3. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. We're already working with both solutions, which have proved to be extremely useful in...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Choosing display advertising targets. The launch of the Demographics reports in 2013 means we can now have some...

  7. Germany to Treat Google Like a Public Utility?

    A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like public utilities such as electricity and water and subject to the same anti-competitive pricing laws governing their...