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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. It might sound surprising, but customers start searching for gifts and products for Christmas as early as...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. But it can be a difficult area to manage, especially if your business...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Unless their business is summer-related, summer is the time of year where many website owners (and managers...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Instead, purchase detail reports give granular transaction details for better...

  9. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In July, SEW covered a report from Covario that showed mobile search...

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. You can get an amazing feel for usability...

  11. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement...