Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Has search lost its luster? The report found that, globally, search spending for Q1 2013 is up 15...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international presence to help your business grow for...
The number or users in the chart below highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps to explain why advertisers often see increased ROI for campaigns in these industries.
We empower literally billions of pounds of start-ups through our advertising network and so forth. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions...
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad...
Google is the best advertising product in the history of the world.because it's like advertising at a store," Henry Blodget said recently, "Facebook, meanwhile, is like advertising at a party. With the same "native" philosophy that's behind all...
Pichette said that the multi-screen world of today offers Google many advertising opportunities going forward. We have been doing this for a long time the reason we are such a success at advertising is because we view ads as information," Page said.
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Users won't notice a great difference. Ads won't be shown more frequently in timelines and and users...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.
