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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year. Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  5. AdWords Image Extensions Bring Images to Google Search Ads

    A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...

  6. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Companies and organizations breaking news via a tweet is the new “normal” of...