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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information...

  2. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    In addition to drawing a larger percentage of clicks away from organic listings, cannibalization is most likely a factor, with advertisers spend on PLAs up 238 percent. SERP Conditioning leads users to check (and click) the feature area of Google's...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...