The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant...
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market.
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
Many advertisers have heard about these new bid types and logged into their campaigns – only to be stumped at how to set them up. Many advertisers are simply confused – and the rest of us are just finding our workflow being slowed.
Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
Advertisers can still buy search products with ads on search results pages, according to the report. In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results,” Facebook...
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. According to Microsoft internal data from this test...
Advertisers are capitalizing on this opportunity to connect with incredibly specific audience segments using targeted content and messaging. Karunakaran adds, "If they work with an ads partner, bids are adjusted dynamically depending on inventory...
Advertisers are willing to pay a lot of money for those words because they expect their return to be commensurately high. The Google search engine has a hidden side. Here's what Google shows me for that search term:
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event. None of the Powered by Search clients got hit by the...
What first started as an invitation-only service to U.S.based advertisers last year, Twitter opened up its advertising model to all U.S.users in April. Advertisers can access options like Promoted Accounts, Promoted Tweets, and Promoted Trends, all...
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of advertising outlets for Bing Ads advertisers. Bing Ads advertisers have a new resource with the launch of the Traffic...
One of the key reasons agencies and advertisers chose to utilize paid search management tools was the access to advanced bid algorithms. While these options are a big improvement and may cause some agencies/advertisers to not make the investment in...
Video content has proven to be popular with Millennials, web native 18- to 34-year-olds who are an attractive target for many advertisers. These are not videos for search, but specifically designed for sharing," said Jon Steinberg, president and...
Facebook has never been great at letting advertisers know when it unfurls new features. Facebook advertisers who want to take advantage of the new traditional ad image and placement (and who wouldn't?
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
