He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find on Bing and Yahoo Search, not on Google.
Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
In addition to drawing a larger percentage of clicks away from organic listings, cannibalization is most likely a factor, with advertisers spend on PLAs up 238 percent. SERP Conditioning leads users to check (and click) the feature area of Google's...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. At Bing Ads, we believe very strongly in giving...
These advertisers had no specific mobile strategy, which is a good sample to consider considering that many advertisers have been slow to embrace mobile strategies. To be precise, tablet is required and mobile smartphones are weighted as a...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. This metric was intended to provide some insight into how much fraud was occurring and ease the minds of advertisers.
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
The other advertisers are all focused on the details of the offer. Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or longing they've been passively suffering until now.
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...
Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. EMarketer report forecasts Yahoo will grow its U...
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and...
