Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment. In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the...
Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. According to Microsoft internal data from this test...
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
Consider these five new features that will have advertisers and PPC managers excited about the progress. Advertisers can find topics, interests, or placements to target with information on audience opportunity.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. The ability to test several ad variations at once is valuable to advertisers. Ad copy testing is one of the basic tenets of PPC advertising.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Advertisers will only pay for impressions when 50...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. At Bing Ads, we believe very strongly in giving...
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. These advertisers had no specific mobile strategy...
The other advertisers are all focused on the details of the offer. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Insights on how a B2B MNC deploys multi...
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don’t generate many first-click conversions. In the early days, few advertisers were tracking conversions at all.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. Suddenly the best ads were defined by searchers (win...
By mid-June, any advertisers who haven't yet migrated will automatically be transitioned to the new design. Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and emphasizing channel...
