Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Facebook makes it easier for advertisers to run ads on...
Ad Placement Impact on Click Rates and Impressions Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors...
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. Higher CPCs and forced platform inclusion don't sit well with lots of advertisers – especially in light of the (not...
Placement Targeting: Cherry-pick the websites that are most relevant and/or convert the best. Options include contextual, placement, and category targeting. Review placement performance reports and exclude poor websites.
You then choose for the placement target whether the ad should show on everything on that placement, or only pages that also match your keywords. If they are also on a target placement, X% + Y%. We might find advertisers willing to use low bids on...
If you’re advertising on Facebook and you’re not targeting by demographics, context, and placement, you’re doing it wrong to begin with. GDN ads are triggered by things like demographics, context, and placement; Facebook ads can lay the same claim...
If this tip has you lost, check out these Google AdWords placement targeting campaign tips. Everything on a social network relies upon that word: "social", so don't forget that Facebook is a social network and not just a placement for your ads.
In May 2011, Coke did a promotion for its 125th anniversary concert with an ad placement on Skype Home. Advertisers including Groupon, Universal Pictures and Visa occasionally appeared in a large banner at the top of the Skype window.
For mobile marketers evaluating their ad placement options, remember that smartphones are used more for finding and contacting businesses while tablets are used more for research activities (price comparisons, reviews, etc.
There's also display ad placement where users' local intent is inferred from their presence within a location-centric app like Yelp. It can also involve geofenced ad placement which matches a device's position to an advertiser's defined service...
Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...
Placement Targeting However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information. Within Ad Planner you can research sites via Audience, Content, and Placement segmentation.
When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...
For AdWords users making the transition, this is the perfect first step - just create a placement campaign and target YouTube.com For 24 hours, an advertiser can utilize a large space on the YouTube homepage however they like; keep in mind the main...
The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Think about placement and optimize the length of your video to work for the best...
Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.
Placement Targeting Placement targeting falls into this type. Essentially this involves picking a placement that has the best audience demographic (but potentially too wide a variety of content) and some topics (or keywords if you choose) that...
Today, the display network is much more about interests, retargeting and managed placement buys. If you’re searching for "blue kitchenaid professional mixer", your intent is obvious and advertisers just have to get in front of you as efficiently as...
Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). Hold their feet to the fire over privacy as the reasoning for withholding keyword data when...
To find new keywords and sites to promote to exact match and managed placements, run search term reports (a.k.a.search query reports) and site placement reports, respectively. Attribution is a complex topic and many of the specialized tools to...
