Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. A new study from Kantar Media has found that 77 percent of brands are using national TV...
High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective. But what if the real secret to capturing holiday sales isn’t steep...
For many advertisers, the ability to geo-target PPC ads is of utmost importance. For many advertisers, this fact is missed and means that money is wasted in irrelevant traffic. But in reality, it isn't appropriate for all advertisers.
Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. By leveraging a combination of accurate location signals and mobile user search behavioral data...
We deliver marketing messages in an authentic way to our national and segmented audiences," said Hanger, noting that advertisers send the HerCampus copy points and its student writers help convey those messages in ways that are relevant to college...
At first YouTube didn't agree with the idea of users messing with video titles and then saw potential to create more revenue and demonstrate some of the more powerful features available to advertisers.
I had the chance to catch up with YP's VP of publisher products David Kurtz at this week's IAB Conference to get more color on these new ads, and what they mean for both national (brands) and local (SMBs) advertisers that want to localize mobile...
AdAge put out a report that put report that listed Google and Motorola No.on their list of the 100 Leading National Advertisers for 2011. We expect that sales and marketing expenses will increase in dollar amount and may increase as a percentage of...
Google began more aggressively serving local results in October 2010 due to the shift and growth in local search commerce by consumers and advertisers. Advertisers in turn have boosted their local marketing investment.
Advertisers that appear here are usually global, well-known brands like new movies (see John Carter above), car brands, or national restaurant chains. For 24 hours, an advertiser can utilize a large space on the YouTube homepage however they like...
As for the full landscape of search results – previously, national advertisers dominated paid search results, some were brick and mortar, but some were not. Combine that with local listings’ impact on how businesses and brands are found on mobile...
Baidu has a keyword tool that only PPC advertisers can access, but they also offer an open trends and keyword tool called Baidu Index and there's a good explanation of it in English, and a list of other Chinese tools on the ChineseSEOShifu blog.
We have invested millions of dollars in monitoring and enforcing this ban — using the latest technology as well as manual review by teams who are specially trained to get bad ads, and bad advertisers, off Google," a Google spokeswoman said.
For advertisers, Google says you should: Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB?
Both charts have arrived just in time for marketers and advertisers as well as New England Patriots fans and New York Giants supporters to get ready for the big game. A beautiful and heartfelt video from Budweiser aired only once on national TV...
While several factors go into determining quality score, the one thing new advertisers need to focus on is click-through rate (CTR). Many novice PPC advertisers want to “test the waters” to see if the channel will work for them.
Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers, advertisers and impressions. They provide options for targeting content channels, such as news and sports, but don’t permit...
Now the case has a ruling, but the signals are mixed for advertisers. Interflora is now seeking damages for those violations in a national court; the remainder of Interflora’s legal battle is likely to run its course during 2012.
Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.
