The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant...
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. For many brands and advertisers, this means a major re-tweaking of your publisher focus.
AdWords Express was designed specifically for those potential advertisers, to help them set up and manage their AdWords advertising, and the new changes to the process should make it even easier. The dashboard has been redesigned to give...
Advertisers can find topics, interests, or placements to target with information on audience opportunity. Consider these five new features that will have advertisers and PPC managers excited about the progress.
He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. The Mobile-Local Sweet Spot According to the report, 60 percent of consumers expect a business to be within walking or...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The company projects that local ad targeting and campaign management will...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Nearby renamed Local Search on iOS.
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and...
He states that Bing Ads comes to SES to meet customers as well as advertisers and new learners. For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices in Manhattan.
Suddenly the best ads were defined by searchers (win #1) selecting the messages of their favorite advertisers (win #2) to produce maximum clicky profits for Google (win #3). Most advertisers were not savvy enough to realize that phrase and exact...
This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
IFA can track you all the way through to purchase or app download giving advertisers more data to refine their ads and targeting. If users take the time to limit tracking, the information will still be sent to advertisers as a flagged notice and...
