Keywords, topics and placements and "contextual" triggers. That approach works well for retailers with physical locations, but a small percentage of AdWords advertisers fit that description. Leaving aside the argument of which level (campaign, ad...
Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...
While the immediacy of physical location may not be as important to a tablet user, location is an essential contextual element that should drive relevancy in everything from ad creative, to targeting strategy.
Enhanced ampaigns will allow bidding structure and messaging for these contextual situations to be more consistent and automated," Patel said. It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet...
Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Contextual Targeting: This is the basic foundation of the GDN. Options include contextual, placement, and...
On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. Google's deep stable of advertisers should ensure that Yahoo sites serve ads that are contextually relevant, which will increase visitor engagement, clicks...
Contextual Ads This is being removed and replaced with Google's "contextual" ads. These bring together the converging world of device types to help advertisers target users based on keywords and context together.
Contextual Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers. Marketers rely on clicks as a key metric because they’re easy to measure, but the vast majority of users never click...
The Google Contextual Targeting Tool Description: While similar to the keyword creation tool, the Google Contextual Tool helps you build keyword lists for display campaigns utilizing contextual targeting.
We have the contextual meta data around it.we actually know more about it than Facebook. Still, advertisers saw improved ad performance in Q3 2012, with click-through rates more than making up for falling costs per click.
Yes, there’s less search data available than contextual data, but that doesn’t mean that search data is limited in any way. One of our recent favorites is Search-a-like targeting, which lets advertisers target searchers based on searches that have...
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. Why target all users that step within a defined geographic boundary, when these emerging data sets can...
Many anticipate a robust ad network that will allow advertisers to target ads across the web based on behavioral and contextual data gleaned through Facebook share buttons, and data collected through interactions on Facebook itself.
Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. This type of technology is already available to Google...
This network offers mobile, contextual, video and display based advertising. Offering a self-service model for smaller advertisers, and an account team for larger advertisers, the interface is easy to use and allows you to create one text ad per...
In-Stream ads work on the basis of contextual targeting, interest targeting, or demographic targeting. For 24 hours, an advertiser can utilize a large space on the YouTube homepage however they like; keep in mind the main purpose of this ad type is...
Less well known are the Placement and Contextual tools available from this URL. The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Baidu has a keyword tool that only PPC advertisers can...
The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously. The contextual engine enables you to do that.
And with keyword-based contextual advertising, personas will help you to segment your ad groups and choose the right keywords to target your potential customers. One of the most important jobs we as PPC advertisers have is creating effective ad...
Just for your interest: the number of advertisers that were using Yandex contextual ad network in Q3 2011 was 158,000 – 10 percent more than in previous quarter and 48 percent more than a year before.
