The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. However you must have a Google AdWords account, and be logged into that account, in order to use it.
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your screen.
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop.
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube's milestone is important to more than 1 million content creators from over 30 countries...
When using AdWords or any advertising medium, you always create ads with the prospect in mind. When they launched AdWords in 2002, they applied the same principles to advertising that they did to their “real” content.
Their AdWords blog post closes stating Google's "zero-tolerance" policy for bad ads and reiterates commitment to do "whatever it takes" to keep the web – and Google users and advertisers – as safe as possible.
Here’s a great example for their AdWords for video advertising option. This short video quickly showcases all the key benefits to advertisers and explains how this method of advertising works. Look at existing content: You likely already have some...
Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. What is surprising is the number of advertisers who are neither engaging in...
AdWords were extremely sporadic for mtv.com throughout the course of the year, and they have most recently not been putting any funding into AdWords at all, specifically since September. At the beginning of the year, traffic and AdWords seemed to...
Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. AdWords for Video This roundup covers eight key changes introduced to AdWords in 2012:
I have not seen it officially posted to the AdWords help section or blog. Starting on October 31st, I launched a new Display campaign in AdWords and followed this process of launching with CPM bids. Maybe this is acceptable for some advertisers...
While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game mechanic within AdWords to enable Google to have a permanent data-centric dialog with advertisers on how to improve their campaigns and create a...
