Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together. There has long been issues with advertisers linking up their analytics data, particularly if they're under two different...
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment. In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
We do know that advertisers participating in Google Grants will be given a lower priority in the results. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads...
Many advertisers have heard about these new bid types and logged into their campaigns – only to be stumped at how to set them up. Many advertisers are simply confused – and the rest of us are just finding our workflow being slowed.
Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Google is now allowing advertisers to nominate specific text that will display for their sitelink descriptions within their...
The AOL Video Reach (AVR) will enable advertisers to use comScore to measure AOL against other web properties, and Nielsen to compare AOL against TV. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results,” Facebook told Inside Facebook. Advertisers can still buy search products with ads on search results pages...
To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year using Adobe’s Media Optimizer. As more advertisers switch over to meet the deadline, this is likely to further...
Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter, particularly since Twitter has seemed to struggle a bit in getting advertisers on board with their fairly new ad system.
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. According to Microsoft internal data from this test...
This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the most of this trend. Advertisers can find out how their current social video footprint compares with their competitors, how to create...
Advertisers are capitalizing on this opportunity to connect with incredibly specific audience segments using targeted content and messaging. Karunakaran adds, "If they work with an ads partner, bids are adjusted dynamically depending on inventory...
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them...
Advertisers are willing to pay a lot of money for those words because they expect their return to be commensurately high. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market...
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
