Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. The ability to test several ad variations at once is valuable to advertisers. Ad copy testing is one of the basic tenets of PPC advertising.
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
Keyword targeting should enable advertisers to more effectively target their campaigns. Twitter advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and...
In addition to drawing a larger percentage of clicks away from organic listings, cannibalization is most likely a factor, with advertisers spend on PLAs up 238 percent. While ongoing organic traffic mis-labeling due to mobile secured searches is...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. At Bing Ads, we believe very strongly in giving...
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. These advertisers had no specific mobile strategy...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. This metric was intended to provide some insight into how much fraud was occurring and ease the minds of advertisers.
With this latest change to its arsenal of ad products, Facebook is trying to gain more pull with large advertisers in particular, as it pieces together more actionable data such as shopping patterns, email lists and loyalty programs on its users.
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...
The other advertisers are all focused on the details of the offer. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
