For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. The keyword would show much stronger conversion performance if the advertiser included it in an...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
And it's tough to answer them generally, since the answers may vary depending on the advertiser's objectives, and the speed with which impressions, clicks and conversions accumulate. Listen to David sharing his PPC tips in a live Search Engine...
In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend...
