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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013...

  3. New Targeting & Tools for Small Advertisers on Twitter

    Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. Twitter is unwrapping new targeting features, a...

  4. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  5. Why Competitive Benchmarking is Integral to Paid Search Success

    As a result, competitors can displace the advertiser’s hard-won first SERP position and/or drive up clickthrough costs without warning. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid...