Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
In the last few weeks alone we've seen some impressive numbers to support both local search usage, and SMB advertiser adoption. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped...
Extraneous clicks that provide no value to the advertiser, such as the second click of a double-click. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the company noted in a blog post. Facebook is combining what it knows about its users’ behavior and activities on...
CPAs are solid with this new channel and is something he would recommend any advertiser give a try. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Without looking at the multichannel funnel report, keywords and ads that are generating assisted conversions might get paused – ultimately lowering the total number of conversions for this advertiser.
The latest encroachment on advertiser’s freedom to outsmart each other is the dreaded “Enhanced Campaign,” which apparently constricts our ability to target different networks and devices completely independent of each other.
The old design allowed for the entire channel banner on brand channels to be clickable to the destination URL of the advertiser's choice. Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging...
If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013...
For one specific advertiser’s competitor campaigns (a campaign set up specifically to run on core competitor’s terms) across both engines, we found that Yahoo Bing served 968 percent more impressions than Google.
It's been an imbalance between mobile search volume and advertiser demand that's kept ad rates low. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up.
Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. Twitter is unwrapping new targeting features, a...
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
A couple other points to note before we dive in: in Q4 2012, eBay got 3.46 percent of all paid search clicks, according to Experian, while Searchmetrics recently rated eBay as the eighth most visible paid search advertiser (and 19th in organic...
As a result, competitors can displace the advertiser’s hard-won first SERP position and/or drive up clickthrough costs without warning. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid...
Whether you’re a YouTube partner who is trying to build a fan base that will enable you to command a $20 CPM instead of a $2 CPM, or you’re a YouTube advertiser who is trying to convert viewers into buyers, people who subscribe to channels are the...
Facebook also said it would invest in scaling Atlas' back-end measurement system and enhancing advertiser tools for the desktop and mobile, as well as working to improve the user interface. As long expected, Facebook today said that it has agreed...
