Let's say that an ecommerce advertiser is using PPC to generate sales. ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. But let's say this same advertiser is also trying...
And Google found that when asking the question, "How does the incrementality of the ad clicks vary with the rank of the advertiser's organic results? Not everyone does – in fact, many brands usually don't have full clarity when it comes to...
This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
In fact, the top advertiser (with the most 2012 US AdWords ad impressions) changed in only two of 15 sub-categories versus 2011. The bar chart below provides an overview of the advertiser dynamics within each retail sub-category by decomposing four...
However, is this the best possible piece of ad copy that this advertiser could write for every consumer target at any time? I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns...
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
Consider the case of a B2B advertiser looking to target CTOs and IT Directors. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile...
Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
In the last few weeks alone we've seen some impressive numbers to support both local search usage, and SMB advertiser adoption. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped...
Extraneous clicks that provide no value to the advertiser, such as the second click of a double-click. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the company noted in a blog post. Facebook is combining what it knows about its users’ behavior and activities on...
CPAs are solid with this new channel and is something he would recommend any advertiser give a try. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Without looking at the multichannel funnel report, keywords and ads that are generating assisted conversions might get paused – ultimately lowering the total number of conversions for this advertiser.
The latest encroachment on advertiser’s freedom to outsmart each other is the dreaded “Enhanced Campaign,” which apparently constricts our ability to target different networks and devices completely independent of each other.
The old design allowed for the entire channel banner on brand channels to be clickable to the destination URL of the advertiser's choice. Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging...
If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013...
For one specific advertiser’s competitor campaigns (a campaign set up specifically to run on core competitor’s terms) across both engines, we found that Yahoo Bing served 968 percent more impressions than Google.
