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  1. Do the PPC Engines Reward the Right Behaviors?

    Let's say that an ecommerce advertiser is using PPC to generate sales. ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. But let's say this same advertiser is also trying...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  3. Retail Paid Search Competition Heats Up with New Entrants

    In fact, the top advertiser (with the most 2012 US AdWords ad impressions) changed in only two of 15 sub-categories versus 2011. The bar chart below provides an overview of the advertiser dynamics within each retail sub-category by decomposing four...

  4. Using Multipliers Effectively in AdWords

    Consider the case of a B2B advertiser looking to target CTOs and IT Directors. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile...

  5. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013...