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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how...

  2. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts...

  3. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Localization is important to international search engine optimization (SEO...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    With this update, the in-depth articles are relegated to the bottom of the search results, after any advertisements and the organic search results. Google has announced search results updates meant to deliver comprehensive results for car shoppers...