The firm has continued to see a large portion of its profits come from advertisements found in its products. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from...
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
Advertisements will be getting more prominence as well. The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. Basically, it's aiming to become a personalized newspaper.
Advertorials are advertisements at their core. The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what specifically happened, which is out of character...
How many paid search clicks are occurring right now from younger web users that have no idea that those listings are advertisements? Last spring I had the opportunity to speak with a middle school class about how the students could use the skills...
For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in the world, doing what advertisements do best.
It's still surprising, especially with all the algorithm changes that have occurred recently, to see this assurance in online advertisements or on an SEO agency’s home page. The techniques and tactics of “doing” SEO are forever changing and...
Google Play, YouTube police (YouTube) content before it is put online as long as it informs users that posting television shows, music videos, concerts or advertisements without prior consent of the owner is not allowed.
Kantar Media came up with its statistics by surveying more than 4,100 brands' advertisements. A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests there are opportunities for marketers to engage with consumers via social media.
Are the AdWords advertisements cheaper than what they want you to spend on these networks? With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for...
Using predictive modeling, you can determine profiles of people that are similar to those who have purchased from you recently and serve them display advertisements. These challenges tend to be compounded as the budgets increase and the...
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...
Whole Foods has only nine advertisements on Facebook total with average monthly impressions at 108,000. With 33 advertisements total and eight landing pages, the two McDonald’s advertisements below focus on both the career aspect of the company...
Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned content in the past, in order to get them to come back and take action. Remarketing is now an established tactic leveraged by...
Mobile search and display advertisements should include relevant creative based on ever-changing factors such as a user’s location, time of day, day or week, daily specials and promotions. It seems as if the holiday season begins earlier and...
Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search results, or what will now be known as the Yahoo Bing Network. Microsoft is to rebrand its advertising arm as part of a deeper partnership with Yahoo.
Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22...
These users will respond to your advertisements differently than the masses and should be treated differently than the masses. For the term ‘car insurance’, AOL is showing four ads above organic listing opposed to Google which normally shows three...
