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  1. Evolution in Digital Marketing Skill Sets

    The infancy of this industry and its impact might be analogous to agencies in the 1960s learning how to use computers to develop advertisements rather than drawing by hand. This is an exciting time for those working in the advertising and search...

  2. Top Brands Now Testing Pinterest Promoted Pins

    In October, Search Engine Watch covered the promoted pins debut, saying the advertisements may not be transparent enough. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be...

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how...