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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  2. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself, or someone who got some type of kickback for...

  3. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  4. Google Patents Pay-Per-Gaze Advertising

    For example, if the advertiser desires to generate a shocking advertisement to get noticed or a thought-provoking advertisement, then the inferred emotional state information and/or the gazing duration may be valuable metrics to determine the...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Instead of creating ads that look like editorial content, it's actually the awesome content that is a brands' most compelling and natural advertisement. If there was a recipe for social PR news success, it would call for a dash of authentic content...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research, and...