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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers of the social videos tested went on to perform a multitude of brand or video related actions, notably 49 percent of viewers purchased the advertised product within three days of the view. Unruly currently tracks 506,976 "shares" of online...

  2. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Reminder Extensions, new in beta, enables searchers to send themselves an email reminder for an advertised event. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click.

  4. Obama Beats Romney Early in Digital Marketing Race

    Political candidates have campaigned and advertised since the outset of organized elections, but with the emergence of each new medium comes an evolving set of opportunities for communicating with the voting public.

  5. Google AdWords for Video Launches with Improved Targeting on YouTube

    These products are ideally positioned to be advertised on YouTube and can generate significant direct sales. They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the realm of huge budgets and TV...