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  1. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Importantly, consumers tolerance for technology that doesn't work is low – they will move on if the tech doesn't work as advertised. In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers of the social videos tested went on to perform a multitude of brand or video related actions, notably 49 percent of viewers purchased the advertised product within three days of the view. Unruly currently tracks 506,976 "shares" of online...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Reminder Extensions, new in beta, enables searchers to send themselves an email reminder for an advertised event. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click.