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  1. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings.

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    They each used a consistent secondary domain to advertise from, and appeared on many SERPs with both of their domains. What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    They need to advertise to get new customers, but they face a higher cost per click because their websites are generally not as elegant as the large companies they compete with. He continues, "However, I can't be 100% upbeat about Google PPC ads...