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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: Once again, it can be seen that pharmacies and other retailers who offer flu shots aren't making use of the keyword but are utilizing other...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers. Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Is it possible that they have looked into other methods in which to advertise their holiday sales? Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of...

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    Facebook isn’t only a social media website, but it is also becoming known as an effective place to advertise, so some retailers are beginning to re-distribute their budgets. Evaluating the Internet marketing efforts, trends, and budgets of these...

  6. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    These can get pricey, so be sure you know all the rules upon how to advertise. I didn’t think I needed new shoes (WHAT? and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of shoes.

  7. How to Find a PPC Niche & Attract Customers

    First, you get to decide where to advertise (which largely determines who sees your ads), through geo-targeting, keywords, and placements. In the Display network, where your primary attraction strategy is flashy interruption (think flowers...