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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    All in all, Facebook is clearly trying to reduce the footprint of businesses in Pages even further, to encourage those businesses to advertise to get the reach they need. Many search marketers consider Facebook to be a crucial part of any online...

  2. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    For example, would it provide you insights into where to advertise, what content to create, whom to partner with, and how best to develop and implement your social media strategy? Ever wonder what marketing publications and content matters most to...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    More importantly, these YouTube dynamics will have a profound effect on how beauty brands and their agencies market and advertise. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so as Google, Twitter, and Facebook aren't budging.

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If I sell flowers, I might advertise on "red roses". Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot/variant of...