To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. Digital marketers praised Google's new measurement tools, but said...
The Invite Media technology will develop new methodologies for all online adverting. Seems the happy ending desired for Google searchers is an ad-appropriate-laden information result. Wednesday, Google bought Invite Media, a behavioral targeted ad...
Sites such as Ebay have boycotted Google Adwords by withdrawing its adverting when Google attempted to encroach on PayPal's territory. Last week, Google launched Google Merchant Search. This week, Edward Cowell, Director of digital marketing agency...
Whether brands can actually make some headway into social media -- using widgets and applications, viral campaigns or effective social adverting -- remains to be seen. Every year the holiday season brings personal reflection and empty promises...
Yahoo's adverting and listing-related revenue for the quarter was $1.32 million, up 39% from $942.9 million a year ago. From the news release: In 2005, Yahoo! continued to achieve significant results by providing some of the most innovative...
If they considered these ads to be "internet adverting," as the question asks, you'd expect to see a big jump from the control group's figure. For search engines and search engine marketers, a holy grail has been figuring out how to attract the big...
We've seen a great return on that partnership and have seen our adverting revenue skyrocket," said Gurry. Now signs of that investment are appearing. Microsoft's MSN Search site posted a large list of jobs in May, then drew much attention last...
We think the more important point to take away is that it illustrates why, as we pointed out in the story, a good general purpose search engine will provide a consistent blend of editorial AND advertising results, regardless of who provides their...
That's the cost per lead, and you can compare that to the cost per click you pay for adverting through search engines such as Overture or Google. Since then, I've received a steady stream of emails from people who are hearing from other companies...
That's the cost per lead, and you can compare that to the cost per click you pay for adverting through search engines such as Overture or Google. Since then, I've received a steady stream of emails from people who are hearing from other companies...
We were actually working really hard to get the AOL deal done, so we had some discussions with Yahoo about adverting syndication, but not much," Brin said. By Danny Sullivan, Editor The Search Engine Update, May 6, 2002
This would give the company some insurance against the vagaries of selling adverting aimed at a consumer market. Now, it turns out that the main global database is also several months old. It's a PR black eye that the service didn't need.
A case in point is the recent report from Jupiter Media Metrix affirming that paid search placement is now a successful adverting model. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's...
