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  1. Microsoft's MSN Search To Build Crawler-Based Search Engine

    We've seen a great return on that partnership and have seen our adverting revenue skyrocket," said Gurry. Now signs of that investment are appearing. Microsoft's MSN Search site posted a large list of jobs in May, then drew much attention last...

  2. AltaVista, Overture Speak Up About Perfect Page Test

    We think the more important point to take away is that it illustrates why, as we pointed out in the story, a good general purpose search engine will provide a consistent blend of editorial AND advertising results, regardless of who provides their...

  3. Search Engine Marketing Finally Getting Respect

    A case in point is the recent report from Jupiter Media Metrix affirming that paid search placement is now a successful adverting model. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's...