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  1. AltaVista, Overture Speak Up About Perfect Page Test

    We think the more important point to take away is that it illustrates why, as we pointed out in the story, a good general purpose search engine will provide a consistent blend of editorial AND advertising results, regardless of who provides their...

  2. Search Engine Marketing Finally Getting Respect

    A case in point is the recent report from Jupiter Media Metrix affirming that paid search placement is now a successful adverting model. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's...