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Advanced Segments

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. As mentioned above, building Advanced Segments for this data will help you see it in place in...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, you can create new segments comprised solely of converting visitors, and then reengage them on Facebook with offers and promotions for similar or adjacent products. This advanced form of Custom Audience retargeting helps you...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    See more of Justin's advanced segments in the Google Analytics Solutions Gallery. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Keyword length segments have appeared in several articles...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Lucky for us, Google Analytics advanced segments received an extensive update back in July, and the new features can be used to create segments that highlight your best-performing inbound efforts.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    New Unified Segments Tool Google Analytics "power users" are typically accessing advanced segment capabilities of GA, Pahlavan said. The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of...

  7. Google Analytics Engagement Report: How to Find Helpful User Insights

    To make this data even more useful to you than it is at first glance, make sure you utilize advanced segments. Grouping data is often the best way to manage it anyway, hence advanced segments. Again, it's interesting to review this for different...