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  1. Don't Overlook Local Search Opportunities

    Your specific keywords should be reflected in the URL, title, meta, heading, and content. Remember to add content specific to each location to further entice potential foot traffic, as well as enforcing your placement for the search engines.

  2. Mobile Search Training Workshop at SES London 2009

    Author meta data that ranks well in mobile search and is compelling for mobile searchers Direct mobile meta crawlers and mobile users to mobile content Leverage local and universal search results in mobile search engines

  3. Link Building, Circa 2008

    At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.

  4. Highlights from the SEW Blog: February 25-29, 2008

    Matt Cutts' Google NoIndex Discussion Gets InterestingThe ongoing discussion of the ways you can stop search engines from indexing specified pages and the use of the noindex meta tag was the topic of Matt Cutts blog the other day.