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  1. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad.

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The interface for Google Analytics advanced segments isn't the only thing to be re-imagined. Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.