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  1. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Remarketing for Search Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads...

  2. Why You Should Use the New Google Remarketing Code

    In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or just weren't possible using the older multiple...

  3. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Include unique features, benefits, and/or offer in the body copy.

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    New Features in AdWords for Video Now that AdWords for Video is out of beta, Google has released a slew of new features for users to target and analyze the impact of your video ads. Google aims to bring the analytical power of paid search...