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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Although search and social elicit different...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments...

  5. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. The CEO, Social Media, and Search Not just to win the hearts and minds of customers, but also those...