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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Perhaps you start small, just within your search team, then develop a plan to scale out more advanced attribution measurement. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it was notably...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    One the best features on Facebook is Graph Search. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. For example, a simple search for "Friends of friends who work at The New York...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...