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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    But, as Greg Boser said on stage at SMX Advanced in 2012, Google is now not just talking the talk, but they are walking the walk as well. This starts at the very core of how they think about online marketing and search engine optimization (SEO).

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. Separating out the search network and display network, gain a...