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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Filter out the vast majority of common ISPs with this advanced segment and reveal culprit ISPs sending large amounts of unnatural traffic. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    But, as Greg Boser said on stage at SMX Advanced in 2012, Google is now not just talking the talk, but they are walking the walk as well. This starts at the very core of how they think about online marketing and search engine optimization (SEO).