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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    One the best features on Facebook is Graph Search. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. For example, a simple search for "Friends of friends who work at The New York...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  3. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...