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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Mobile Advertising Measurement: Winning the Long Game

    And mobile analytics will allow you to do just that and help you win in the long game. Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. Perhaps a good recommendation would be they remove this subdomain from indices and can refer back to...

  5. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...