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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Cross-Device Measurement: Believe the Hype

    In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Here's a scenario for you. You're watching television and see the most hilarious commercial about a...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We adults get so serious, so worried, so judgmental about food. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  5. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Minion – popular with both adults and kids. Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are...

  6. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The night school for adults eventually became what we now know as continuing education classes, which are taught in the evenings at many universities and colleges. A Google Doodle today celebrates one of the pioneering United States social workers...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  8. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    Sendak captured the imagination and hearts of children and adults alike through his creative storytelling and colorful illustrations. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and...

  9. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.