DoubleClick is already participating in the program, and AdTech, MediaMind, PointRoll, and Vindico will now join. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange.
AOL has announced the completion of transitioning from providing offerings via DoubleClick to providing full service offerings via ADTECH. AOL acquired ADTECH in 2007. The ad serving switch from DoubleClick to ADTECH is a major milestone for...
Continue reading adTech NYC This Week Has Impressive Line Up Posted by Frank Watson Nov 3, 2008 adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start...
adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start Wednesday with many notable search industry speakers in attendance.
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. ADTECH's ads will be served up on R2M's network of 150 sites, including search portal QuikZilla as well as CookingTown.com.
ADTECH is based in Frankfurt, Germany buy.at is a leading affiliate network based in the U.K. AOL has announced the expansion of its online advertising solution, Platform-A, to Europe. The move is a natural one when considering AOL's recent...
Adtech has a fresh approach to all things digital marketing. Where can amateur and professional SEMs alike bump elbows, talk shop, network and make deals? That's the realm of the seminars, and they truly take place all over the world.
In the process it has acquired ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media. AOL will buy Facebook competitor Bebo for $850 million cash. Combining social network Bebo's estimated 40 million users with AIM and ICQ will boost...
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
We've attended SES shows, adTech, and local shows. You're in the marketing business; therefore you should be an expert at marketing your own business! True, but it can be a struggle to keep a regular pipeline of sales leads.
Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo's distribution network includes several A-list...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
A day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing capabilities.
Finally, for the many, many conference speakers who I hang out with at Search Engine Strategies, WebmasterWorld, and AdTech, I plan to regift iStockphoto. Are you searching for some cheap Christmas gift ideas or last-minute Hanukkah gifts for...
I'm moderating a panel on RSS at AdTech SF next month and this is a topic sure to come up. The double confirmed opt-in e-mail subscription model has always been the highest industry standard. ClickZ's always been mighty proud to be the only...
There's plenty of invites from "off-the-show-floor" events coming in from various companies wanting to make more of an impression than a booth visit at next week's AdTech. The latest invite arrived late Friday afternoon.
