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  1. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).

  2. CEO Schmidt: Many People are Very Happy with Google Search

    Schmidt countered that properly targeted radio ads were in fact going to be a brand new product, and that we have yet to discover how competitive such properly-targeted radio spots can be. He also stated that Google would make a "big and long...

  3. Daily SearchCast, August 2, 2006: Google To Put Advertisers On XM Radio; Bloglines Develops Feed Exclusion Tag; More Matt Cutts SEO Tips Videos & More!

    Today's search podcast covers Google to put radio ads from advertisers on XM Signs Deal With XM Radios To Distribute Ads In Satellite Radio Spots Radio; Bloglines develops a way to block RSS feeds from being indexed; Google's Matt Cutts does more...