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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs...

  2. How to Find a PPC Niche & Attract Customers

    Placements: And you don’t need to jockey for position on AdSense sites with dozens of ads just because those sites are totally relevant to your product. In search marketing, you attract with ads. You can drop it, or modify it, or choose longer-tail...