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  1. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    In response to a question about how ad revenue is split between WordPress and publishers, founding developer Matt Mullenweg responded, “Our primary goal is to create something that rewards bloggers for their hard work and the quality of their work...

  2. Google Updates AdSense Program Policies Page

    Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Other Google products' policies: With this new policy, publishers aren't permitted to place ads...

  3. Replicating the Web: Will Google Dominate Mobile Search?

    Online, it offers a roughly 80/20 split in favor of AdSense publishers. This is an extension of its existing AdSense for Mobile program, and is no surprise. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by...

  4. Google Confirms Yahoo-Google Deal on Friday the 13th

    through our AdSense program. with access to our AdSense for search and AdSense for content advertising programs on their U.S.and Canadian web properties. Quite simply, we think it is good for users, advertisers and publishers.

  5. Google Responds to FTC's Self-Regulatory Principles

    Google highlighted that in 2007, they paid out $4.5 billion to publishers utilizing the Adsense network. In addition, our AdSense product allows us to provide ads to visitors to the web sites of third-party publisher partners based on the content...

  6. Inside AdWords and Contextual Advertising: The Tipping Point

    Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have started using AdSense and ads from the relatively newer, and still text-only, Yahoo Publisher Network as...