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  1. Replicating the Web: Will Google Dominate Mobile Search?

    Online, it offers a roughly 80/20 split in favor of AdSense publishers. Before Google was a search behemoth with 63 percent share, it built itself up by distributing its search box and text ads with the millions of publisher partners...

  2. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    to run ads supplied by Google's AdSense(TM) for Search and AdSense(TM) for Content services next to Yahoo! Significant Benefits Will Flow to Users, Advertisers, Publishers and Employees Publishers will benefit from a winning combination of...