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  1. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    I bet most of those pages are content farm sites trying to make money through AdSense. On top of that, there are content farms and AdSense manipulators causing random spend spikes. Launch the account, get enough data to make some decisions, and cut...

  2. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    The ad and image placement policy stated: Marketers in all industries will need to continue watching for sites poaching traffic from them and serving AdSense ads, and perhaps consider more images and other content on their pages to stay ahead of...

  3. Google Updates AdSense Program Policies Page

    Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find.

  4. Placement-Targeted Campaigns: Taming the Beast

    According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.

  5. Content Ad Campaign Keyword Strategy Revisited

    In previous columns, I've described how content matching algorithms work, and explained the concept of themes -- in Google's case, a list of 594 known categories it uses to match content ad groups to corresponding AdSense publisher pages.

  6. Tips for Google Site and Category Exclusion Tool

    Parked domains are sites in Google's AdSense for domains network. Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified the set of sites and pages where ads should appear, so why exclude pages or...

  7. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Many See AdSense Income DroppingWe've been hearing...