I bet most of those pages are content farm sites trying to make money through AdSense. On top of that, there are content farms and AdSense manipulators causing random spend spikes. Launch the account, get enough data to make some decisions, and cut...
When someone visits an AdSense partner website, we analyze the content of the page and site to show contextually relevant ads. However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information.
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Here Facebook will use Open Graph data to serve ads in a targeted fashion for other publishers, a la AdSense. It's also an organic placement that allows advertisers to pay for distribution of conversations that are already happening among users.
Text analysis has always been at the core of how Google tries to pair text ads to queries and how it determines which ads could potentially be relevant on an AdSense participating publisher on the Display Network.
SavetzPublishing used Analytics to identify their top exit pages and AdSense to display ads on these pages. SavetzPublishing was looking for a way to optimize their adplacement, without having a negative impact on their core users.
Facebook Tests Fifth AdPlacement - ClickZ Three steps to getting paid on time - Inside AdSense Sensitive category blocking now available in three more languages - Inside AdSenseGoogle Related PPC Ads in AdWords by Danny Goodwin
Google AdWords Placement Targeting Campaign Tips by Melissa Mackey General Category Blocking extended - Inside AdSense A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Tis the Season for Placement Targeting: Optimize Your Ad Units - Inside AdSense Blog A New AdSense Scam Targeting Google AdWords Display Network Advertisers - Webranking.com Use the right product - Inside AdSense
Some of my favorites are Shoemoney Tools' AdSense Crawler, The Placement Locator, and Content Bully. Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal.
Similar to Google's AdSense contextual ads Large number of placement Web sites They display their paid ads and organic ads identically to Google. Regular display ads:
different image sizes, more choices compared with Google
The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. This should definitely help publishers gain better control of AdSenseads on their site, and perhaps monetize their sites better as a result.
A few years ago, some creative AdSense publishers used to place pictures in front of the ads to help increase CTRs, but this become against the GoogleAdSense terms and conditions. Marketers in all industries will need to continue watching for...
Microsoft has plans to expand their network by allowing small publishers to participate, similar to GoogleAdSense. Wisely, Microsoft has added the important features that content network giant Google offers its advertisers: site targeting, site...
Adplacement in emails and email programs: This updated policy clarifies that Googleads , search boxes, and search results may not be placed in emails, as well as alongside emails. GoogleAdSense Allows Feed Ad Review
For example, consider contextually placed text ads in Google SERPs versus Gmail (or the AdSense publisher network for that matter). Contextual adplacement can be effective in search where a query can serve as a proxy for user intent.
According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.
The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control adplacement more precisely by including a small number (20-40) of keywords in your keyword...
Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified the set of sites and pages where ads should appear, so why exclude pages or topics within those sites?
SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Many See AdSense Income DroppingWe've been hearing...