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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. Also, like Twitter, every follower counts, whether it's another brand or a person. If you aren't likely to follow an account that still has...

  2. Conquering Content Marketing, Step 5: Measurement

    Wait 24 hours, then pull a report of everyone who submitted an entry to the contest so far, and get that to Facebook and Twitter to generate a look-a-like list. The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered...

  3. 26 Free Must-Have Tools for PPC Success

    Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt Vaillancourt, and Michael Madew for...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink...