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  1. 26 Free Must-Have Tools for PPC Success

    Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt Vaillancourt, and Michael Madew for...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. However, Facebook, Twitter and Google have all rejected geo-targeted pot ads...