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  1. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. It can help you find new keywords to target via paid search...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. If you want to really drill down deeper into what the competitor is doing, create additional tabs for each of the...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Direct marketing: This is the old guard in this list but you should certainly consider direct marketing as a tool for creating lifetime customers. You don't want to blast people with ads and follow them around the Internet for six months, but you...

  8. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to more content, attracting new subscribers or encouraging viewers to take any desired actions. Keep in mind where on the screen they appear, since annotations on...