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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The Search Agency’s State of Paid...

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. These ads show up alongside the search results for the keywords you choose and provide additional visibility for your...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  5. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence Bing Ads Editor While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  6. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to...

  7. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...

  8. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. Many users will interact with your ads (and site) more than once on their journey to converting.

  9. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.