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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Bing appears to view SEM as paid search as demonstrated on the landing page below...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Increasing your subscriber base will allow you to foster real engagement around your brand as you build your community. Keep in mind where on the screen they appear, since annotations on the lower third of the screen could get blocked by overlay...

  5. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    This is the first of several upcoming social and community experiments," Fang stated. Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads.

  6. Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

    At that time, a Google employee offered an important tip in the AdWords Community, about delivery method: Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign...

  7. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Always respond to comments and feedback from your community, even if it’s just to say “thanks. Get your community involved as much as possible in content creation. Consider buying social ads to get your content in front of targeted social users.

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.