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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Marketing is still viewed in an old-world way: as an expense, not an investment...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads The key is making sure your ads are highly targeted for your audience. Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. Click the heading links to jump down to that section.

  7. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  8. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Due to more investment on Thanksgiving, average cost-per-click for paid search ads also increased on Thanksgiving to 22 percent more than 2011. Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were...