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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The Search Agency’s State of Paid...

  2. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Bing Ads provided Search Engine Watch with broad match...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. We have all done market research on our competitor's website, keywords and ads...