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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    On average, longer ads had a 64 percent higher click-through rate. We found that ads that included price in their copy had a 17 percent lower click-through rate, which hurts your ad doubly since it ensures the ad will get hit with a quality score...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then I had to click through to the next page, which of course loaded more ads. Full-Screen Floating Ads (aka Overlay Ads) If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things...

  3. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. And the business that can spend the most for a...