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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if you incorporate site links into your brand ads, your ad will take up more real estate. This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and...

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads Google is the big daddy of paid search ads. For those who might not know what those little...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Call extensions help you optimize which ads generate calls but now you can see when a...