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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then I had to click through to the next page, which of course loaded more ads. Full-Screen Floating Ads (aka Overlay Ads) If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. And the business that can spend the most for a...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if you incorporate site links into your brand ads, your ad will take up more real estate. This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and...