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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Expect to see more traditionally ad free apps insert ads in the coming year as...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. He has seen engagement rates in tablets more engagements then display ads. Here are the discussion highlights with leading...