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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. A Google consumer survey showed that 49 percent of shoppers say they know when they...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. And just to be clear, I draw a distinction between linkable assets and content with commercial...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

  5. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It changed dramatically again five years ago, when Google announced its critical first steps toward a universal...

  6. 3 Ways to Use Data to Advance Your Search Performance

    But analyzing the items in each sale and matching those back to the keywords, ads and landing pages that led to the conversion can help inform your strategy for creating and revising these assets. For example, if you have a keyword “Acme brown...

  7. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Google's '+1' Lets Users Recommend Ads and Content With that in mind, it seems fairly safe to hypothesize that integrations with Google Webmaster Tools will show how +1 increased CTR on URLs in organic searches, whilst AdWords will show CTR...

  8. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    Click Choice Advertisement: Classic pay-per-click search ads, shown immediately below once a query is placed. Outside of the search engine result pages (SERPs), Naver provides advertising through their mobile network, as well as their own content...