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  1. Schedule optimization for SES New York

    Podcast & Audio Search Optimization am-12:15pm Creating Compelling Ads Ads in a Quality Score World pm On the last day of last year's Search Engine Strategies conference in New York City, Google announced its $3.1 billion acquisition of DoubleClick...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. An Antitrust Analysis of GOOG-DCLK Deal: Search Ads Vs Contextual Ads Vs...

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) AdWords Overlay Text Ads , Software Abstractions Google Webmaster Tools: A Comprehensive Guide, Search Engine Journal Google, for example, they have a different DMCA takedown service department for each...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    That being said, there are some podcast directories that do show a fair amount of Latino podcasts that appear in their own search results under "latino" and "hispanic. See which podcasts show up at the top of podcast directory search results and...