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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. I recommend first determining how much mobile traffic is hitting your website from organic search...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. Video sharing on mobile is rocketing. And mobile video will increase 16-fold between 2012 and 2017.

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. Launch Mobile Preferred Ads It's shocking to see how many mobile PPC ads send users to experiences that aren't optimized for their...

  7. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Google reported earlier this year another trend in mobile shopping; 84 percent of smartphone shoppers surveyed said they used their device to make purchase decisions while in the store. However, when compared to recent data showing which top...