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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. It is critical that your brand’s ads are being shown during peak shopping and buying times.

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    A "trusted source" points you in the direction of a steak house, which sounds like an incredible place to get a serious filet mignon. It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site...

  5. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After all, if this home builder can't afford to build a decent website, how can they build a quality house? If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've...

  7. Why Google Will Reject, Block, or Flag Your Data Feed

    If you follow the list above for your data feed, you should be out of Google's dog house in no time. If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login.