SEO News

Ads By Google Covers

RSS
  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are using a day-parting strategy, ensure your budget covers the time period and your ads are showing during that time. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates...

  3. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s best practices for Google Shopping (pdf). This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the...

  4. Google’s Human Trafficking Ad Policy Questioned

    Additionally, Google bans ads for illegal products and services, which likely covers human trafficking. A National Association of Human Trafficking Victim Advocates letter accuses Google of allowing ads for “online dating” and “sex tourism” because...