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Ads By Google Contextual Ad Targeted Advertising

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. This is very useful when the site's content is relatively varied, and placing ads on...

  3. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...

  4. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  5. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  6. Tips for Google Site and Category Exclusion Tool

    You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks. Targeting Google AdWords contextual advertising campaigns just got easier.

  7. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Google Content Network Ads Performing Better?