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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Keyword search is the primary source of relevancy with RLSA campaigns with targeted...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Assuming your AdWords budget stays the same over time, this allows you to pump more money into those other campaigns in your paid account throughout the month. To balance the interests of businesses who pay to advertise on Google search, your ads...