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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. With the introduction of enhanced campaigns, advertisers are no longer able...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. With bid modifiers in AdWords you can decrease bids 100 percent, which removes...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Despite concerns about ad spend being down, the...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...