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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. The inability to segment devices means that advertisers are...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Review Display Network campaigns. Verify that your display ads are reaching users on desired devices and that you're using your desired bidding strategies. For years Bing Ads has had incremental bidding – with enhanced campaigns more advertisers...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA uses the same remarketing lists and management as Google Display Network remarketing. In the Shared library, under audiences, two list sizes are detailed: Google search and display network. Google AdWords rolled out a new ad targeting method...