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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Google keeps track of how many users save and print your online offer, so that users can better measure their ROI. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.

  3. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.

  4. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    No other print or media advertising was used to market the Summer of Speed package, or any other Richard Petty Driving Experience promotion. We used our strongest tool – video – to inexpensively execute a campaign powered by Google, the company...